Spotlight Singapore in Cape Town: Student's Guide and Brief on the Competition

The theme for the competition is: Sustaining Tomorrow’s Future with Creative Business Today

The scenario:

Most tourists visit Cape Town during the long summer from November to February. However many are unaware of the mild winter season that Cape Town enjoys, from June to August. This means that the hotels are usually empty during the winter period. Your challenge with your team of 2 - 4 fellow colleagues is to decide on a solution to help sustain the winter tourism business in Cape Town. You are to engage yourself in the discipline of your studies plus a little dosage of business acumen and creativity, to find solutions to the problem, in your proposal.

Group Size: 2 – 4 members

Prizes:

Sponsorship for the accommodation in Cape Town for 7 Nights for your team. This means the cost of your trip will be reduced and the necessary reimbursement will be made to your team. (Winning Team)
Certificate of participation (All Participants)

Criteria:

Students are required to incorporate in their proposal, how existing businesses, investors or entrepreneurs in Singapore could work together with their counterpart in Cape Town to implement the plan.

The judging will be based on the following criteria (but not exclusive):

v Originality of ideas

v Creativity

v Marketability

v Viability

v Value to investors

v Cost effectiveness

v Ability to work within limitations

v Potential to bring more visitors to Cape Town

Format of Project:

The proposal should be no more than 20 pages (A4 paper size) using 1.5-line spacing, Arial font size 11. The cover page, table of contents, and attachments/appendices are not part of the 20-page limit.

Submission of the project should be made online by _______________ (to consult with the institutions).

Presentation:

The proposal will be presented during Spotlight Singapore in Cape Town, to a panel from The University of Cape Town, WESGRO, and Cape Town Tourism.